Colin Scotland

BA (Hons) MSc DipM MCIM - Marketing and Business Growth Strategist

Marketing

Cheshire, United Kingdom

Cheshire, United Kingdom

Marketing

About

I remember getting hooked on the thrill of business as a young boy working on my Dad's market stall in Liverpool. Then later when I got the very first sale on my eCommerce website I caught the online marketing bug. Selling products and services online and creating businesses with little more than a laptop and an internet connection can be addictive. Maybe you feel the same? The trouble is, as addictive as it is, it can be overwhelming and confusing because there are just so many moving parts and so many variables to coordinate. Facebook ads linking to landing pages and email nurture sequences, up-selling, cross-selling, optimizing checkout processes, retargeting website visitors, to name just a few, the list seems endless. You did not sign up for all this tech stuff; you just want to make sales, focus on your area of genius and have an impact on the world. Sound familiar? You know you need to get this stuff right for your business to succeed, that is why you are here, I can help. As Liam Neeson famously said in the film Taken: “I have a very particular set of skills. Skills I have acquired over a very long career.” I have been an academic, lecturing in marketing, I built my own eCommerce business from zero to £4m turnover, and I have helped brick and mortar businesses to grow and scale with conversion marketing. I have implemented conversion marketing strategies with a broad range of companies, including schools and colleges, accountants, solicitors, opticians, estate agents, car dealerships, IT consultants, authors, software developers, fashion retailers, haircare distributors, and much more. Having 'walked the walk' on my own journey means I can assist you in ways most consultants/coaches can only dream about and I would love to talk about how I can help you to dominate your niche and grow your business.

Certifications

Leadpages Certified professionals are uniquely equipped and qualified to achieve greater results across the entire conversion marketing lifecycle. With their knowledge, skills and expertise in conversion marketing, they can generate more traffic, visitors, leads, customers and brand promoters with utmost precision and efficiency saving you time and money. They will help you take the guesswork out of what works in conversion marketing to propel your business forward.

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